How to Increase Website Engagement and Leads
In a recent survey of over 2000 small to mid-sized companies, respondents ranked “generating more leads” as their top marketing priority. In order to increase website leads, you first need to ensure that your website is engaging users by delivering value. When done properly, engagement drives business success. Here are some steps you can take to ensure your site is optimized for user engagement and lead generation: 1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. A persona is a detailed profile of your ideal customer including their demographics, problems, … Read More