How to Generate More Awareness and Leads at Your Next Trade Show

Now that tradeshows and in-person events are back in session, it’s important to make sure your investment pays off, and that you’ve maximized your time, budget and resources. Here’s a list of pre-show, during-show and post-show activities that will help make your next event successful in terms of ROI.   PRE-SHOW PLANNING 1. Create a strategy around your specific, measurable goals Several weeks before the show, be clear why you’re attending, and what you want to achieve. Your goals list may look something like this: Meet and talk to X number of people Meet specific decision makers and potential partners … Read More

10 Ways to Make Your Website More Effective

Your website is your most important digital marketing asset; so it’s important to make sure it’s effectively communicating your key messages, engaging your audience, and differentiating from your competition. Here are some ideas to take your website to the next level.   1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. A persona is a detailed profile of your ideal customer including their demographics, problems, issues, needs, etc. Many companies make the mistake of building a company-centric website—It’s all about them—their products and services, their story, their history, their team, and so … Read More

How to Drive More Prospects to Your Website with Search Marketing

Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with a positive return on investment. Let’s start with the free option—Organic Search Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.  Pros: No cost for search listing Content … Read More

Case Study: Rebranding and Brand Positioning Helps AMI Bearings Differentiate From the Competition

AMI Bearings, like many manufactures is in a heavily commoditized industry and needed ways to differentiate itself from the competition.   PROBLEMS / ISSUES Outdated brand identity and logo No clear positioning to differentiate from the competition inconsistent marketing communication look, feel and messaging Lack of compelling value add propositions stagnant sales growth   SOLUTION Updated brand identity and logo Ceate cohesive and consistent looking marketing communications Update brand positioning to communicate differentiators and value-adds RESULTS Increased sales of AccuLock line Customers and prospects now understand the benefits of choosing AMI Bearings Consistent marketing communications More professional looking brand identity … Read More