AMI Bearings, like many manufactures is in a heavily commoditized industry and needed ways to differentiate itself from the competition.
PROBLEMS / ISSUES
- Outdated brand identity and logo
- No clear positioning to differentiate from the competition
- inconsistent marketing communication look, feel and messaging
- Lack of compelling value add propositions
- stagnant sales growth
SOLUTION
- Updated brand identity and logo
- Ceate cohesive and consistent looking marketing communications
- Update brand positioning to communicate differentiators and value-adds
RESULTS
- Increased sales of AccuLock line
- Customers and prospects now understand the benefits of choosing AMI Bearings
- Consistent marketing communications
- More professional looking brand identity and logo
- Increased website leads
“Our website, marketing material and product catalogs look so much more professional and match our level of quality and service. We’ve noticed an increase in interest in our product lines which have resulted in more sales…”
–Wally Budzielek, VP Sales and Marketing
CALL TO ACTION
“Our website, marketing material and product catalogs look so much more professional and match our level of quality and service. We’ve noticed an increase in interest in our product lines which have resulted in more sales…”
–Wally Budzielek, VP Sales and Marketing
9 Responses to “Case Study: Rebranding and Brand Positioning Helps AMI Bearings Differentiate From the Competition”
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